My name is Emma, and I’m a Schulich School of Business graduate pursuing a career in marketing. I have a passion for sports and always find a way to bring back my sports knowledge to the Buffalo Bills. I noticed, as a Canadian fan, there weren’t many places to speak to my community. So, through my blog, I will help create a community for Canadians by educating and fostering a sense of shared experience/knowledge. In addition, I will help incorporate my marketing education into how sports are marketed within a Buffalo Bills case study.